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5 essentials in marketing messages & sales proposals
When done properly, marketing and sales communications eliminate any and all doubts prospects have. But before a message can accomplish that, it must contain these five ingredients. 1. The true cost....
View Article20-Minute Sales Meeting: After-sales support
Some salespeople do a great job of selling until the prospect buys. Then everything changes. After the prospect takes ownership of the product or service, salespeople become scarce. That’s a problem....
View ArticleThe sales trend that’s helped 81% of managers extend e-mail’s reach
It’s simple, it’s transferable and 8 out of every 10 managers claim it has helped them build brand awareness. The trend: social sharing. What is it? Social sharing is a relatively new trend that...
View ArticleMinimize buyers’ fear of making a bad investment: 5 tactics
Here are five ways to minimize the risk potential buyers feel they’ll take on if they agree to a sale — while creating the type of urgency that compels prospects to buy: Offer solutions that focus on...
View ArticleKeeping your Facebook rep clean
Everybody from the mailroom clerk to the CEO seems to have a Facebook page these days. And even if the rank-and-file don’t worry about keeping their online image pristine, it’s a sure bet upper...
View ArticleThe proven selling tool that closes 20% more deals
Statistics say this underutilized resource could be the best way to send sales skyrocketing. Companies that provide reps with a wealth of “sales intelligence” prior to the initial sales call are 20%...
View ArticleWin the emotional battles that lead to more sales: 4 tactics
With tighter budgets and fierce competition upping the ante, it’s more important than ever to seize any possible advantage and gain the upper-hand. Top salespeople use these four tactics to tap into a...
View ArticleDo your salespeople understand the changing role of customer relationships?
While many companies have Customer Service departments, the people most responsible for customer loyalty are the salespeople. They know when their customers are having problems and solve them early....
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